Customer behaviour in retail, i.e. the customer’s journey from entering the store to buying a product or service to leaving, is the focus of marketing in stationary retail today.
The goal of customer journey analysis is to create the best possible customer experience in order to turn customers into buyers and brand ambassadors of the individual products.
QUSTOMER360 is a platform for strategic and operational planning of customer movement-purchase behavior. It links various data sources, such as the positions and movements of customers’ shopping carts and the analysis of the customer structure.
This is determined by analyzing the positioning data of shopping carts and baskets.