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QUSTOMER360
Customer behaviour in retail, i.e. the customer’s journey from entering the store to buying a product or service to leaving, is the focus of marketing in stationary retail today.
The goal of customer journey analysis is to create the best possible customer experience in order to turn customers into buyers and brand ambassadors of the individual products.
QUSTOMER360 is a platform for strategic and operational planning of customer movement-purchase behavior. It links various data sources, such as the positions and movements of customers’ shopping carts and the analysis of the customer structure.
This is determined by analyzing the positioning data of shopping carts and baskets.
COMPONENTS
LOCATION OF SHOPPING CARTS
Locate shopping carts with highly accurate Ultra Wideband (UWB) technology.
QSEQ CUSTOMER SEGMENTATION
Control of dynamic marketing information on the stationary and mobile displays in the market.
ANALITYCS
Online database for data storage and processing with self-service business intelligence tool.
LOCATION BASED MARKETING
Control of dynamic marketing information on the stationary and mobile displays in the market.
LOCATION BASED SWITCHING
Control of electrical systems and lighting installations using position data..
MANAGED SERVICE
Complete operation of the system as a managed service by QUALIGON.
Optische Kunden-Segmentierung
Business Intelligence
Einkaufswagen mit Lokalisierungssystem
Dynamisches Location Based Marketing
ARCHITECTURE
The shopping carts are equipped with a ultra-wideband location system that records the positions and movements.
Our QSEQ system performs classification and segmentation of customers in the entrance area.
By linking the position analytics and the customer segmentation, dynamic location-based marketing is triggered on displays in the sales area and on the smart shopping carts.
All data is processed in an online database. Analyses can be performed in the business intelligence interface.
Data can also be integrated into downstream, existing systems.
BUSINESS INTELLIGENCE
All data from the subsystems converge in our high-performance online database. The results are processed in our self-service business intelligence tool. In addition, automated reports are possible.
The system can perform data export for processing the data in already existing systems.
GDPR CONFORMITY
Both the customer segmentation data of the QSEQ and the localization system use non-personalized data. This means that DSGVO-compliant use is completely unproblematic.