Understand and Predict Customer Behavior in Retail with QUSTOMER360

Designed specifically for retail environments, QUSTOMER360 tracks, analyzes, and predicts customer movements to optimize store layouts, marketing strategies, and sales performance — all powered by real-time data and AI-driven analytics.

Key Features

Real-Time Customer Tracking

Capture precise customer positions and movement patterns throughout your retail space with advanced localization technology.

Powerful Business Intelligence & Predictive Analytics

Visualize heatmaps, visitor flow paths, and dwell times. Simulate new store layouts and predict customer flows to optimize product placement and increase conversion rates.

Monetize Your Sales Floor with Zone Value Analysis

QUSTOMER360 calculates the commercial value of specific store areas. Identify high-traffic zones and optimize them for premium product placement or develop pricing strategies for shelf and floor space.

Flexible and Scalable Technology for Retail Spaces

  • UWB solutions for large retail stores and shopping centers.
  • Cost-efficient versions for smaller shops requiring minimal infrastructure.

    • Smart In-Store Campaign Control

    Deliver targeted marketing content directly in-store based on customer locations. Campaigns can be dynamically adjusted — even after data collection is complete.

    Seamless Data Integration

    Combine location data with weather, traffic, regional purchasing power, and internal sales data for deeper retail insights and better decision-making.

    How QUSTOMER360 Works – System Architecture

    The QUSTOMER360 system seamlessly combines real-time location tracking, customer segmentation, and business intelligence into a powerful retail analytics platform

    AI-based customer segmentation right at the entrance.

    Real-time data analysis. All KPIs at a glance.

    Precise tracking of customer movement using UWB technology.

    .

    Targeted advertising content based on location data.

    Nahtlose Integration
    in bestehende
    Systeme

    The shopping carts are equipped with a high-precision Ultra-Wideband (UWB) positioning system that captures customer positions and movements in real time.

    Our QSEQ system performs classification and segmentation of customers directly in the entrance area.
    By linking positional data with customer segmentation, dynamic location-based marketing content is triggered — both on in-store displays and on the smart shopping carts themselves.

    All data is processed in an online database. Analyses and evaluations are conveniently available via a browser-based business intelligence interface.

    Integration with downstream, existing systems is also possible.

    Ready to Turn In-Store Data Into Measurable Business Success?

    Let’s explore how our solutions can bring clarity, speed, and innovation to your mobile, IoT, or analytics challenges.

    Request a Demo

    COMPONENTS

    Our modular components enable seamless integration of analytics, customer insights, and real-time location services

    Shopping Cart Tracking

    Accurate real-time tracking of shopping carts using Ultra-Wideband (UWB) technology to analyze customer movement patterns.

    QSEQ CUSTOMER SEGMENTATION

    Intelligent segmentation at store entrances for personalized marketing strategies.

    ANALITYCS

    Centralized online database with a self-service business intelligence tool for advanced reporting and analysis.

    LOCATION BASED MARKETING

    Control of dynamic marketing information on the stationary and mobile displays in the market.

    LOCATION BASED SWITCHING

    Complete system operation as a managed service provided by QUALIGON.

    MANAGED SERVICE

    Complete operation of the system as a managed service by QUALIGON.

    Do you want to learn more about your Customers?

    Please contact with us via email or phone

    info@qualigon.de